Dennison JCB is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use, and disclose your personal information.

This policy applies to any personal information about you that you provide to Dennison JCB or which is provided to Dennison JCB by third parties.

The data controller in respect of personal information processed under this policy is Dennison JCB (a company incorporated in Northern Ireland). Please contact us directly for registered office details.

We have a Data Protection Officer who you can contact on 028 9344 2222 or via email at marketing@dennisons.co.uk should you have any comments or queries in relation to this policy or how Dennison JCB uses your personal information.

Why Do We Collect Personal Information About You?

Dennison JCB collects personal information to provide you with our products and services and to improve and develop these for the future.

What Personal Information Do We Collect?

We may collect some or all of the following types of personal information:

• Name
• Date of Birth
• Address and address history
• Nationality
• Contact details (email address, telephone numbers)
• Financial information or credit history
• Employment details
• IP address and device identifiers
• Vehicle and/or machine registration and identification numbers
• Telematics data (e.g. location of your vehicle/machine)
• Driver licence details

How Do We Receive Personal Information?

We receive personal information:

• When you contact us directly, visit our website, or use our social media channels
• From JCB, based on your machine specification and location
• From group companies and selected business partners such as brokers, fraud prevention agencies, credit reference agencies, or trade bodies

How Do We Use Your Personal Information?

Dennison JCB and its group may use your personal information for:

• Verifying your identity
• Entering into or fulfilling contractual obligations
• Making decisions on credit, service accounts, insurance, and other facilities
• Preventing fraud and money laundering
• Administering and improving accounts, services, and products
• Debt recovery and tracing
• Marketing analysis, profiling, and research
• Statistical analysis for account management
• Contacting you about products and services of potential interest
• Complying with legal obligations

Any personal data shared with third parties for financing will be processed under their own privacy policies. Please refer to those policies for details.

We retain the right to access and use JCB LiveLink or successor telematics systems on JCB products supplied by us. This may include verifying location, usage, service history, and performance data.

Who Do We Share Your Personal Information With?

Dennison JCB may share your personal information with:

• The JCB group
• Subcontractors (e.g. other JCB dealers, hauliers, painters, service providers)
• Affiliated manufacturers
• Financial service providers such as JCB Finance Ltd
• Fraud prevention agencies, trade bodies, and credit reference agencies
• Marketing providers
• Debt collection agencies, insolvency practitioners, and legal advisors
• JCB Finance Ltd (for machinery quotation software)
• Service providers (e.g. banking, data management firms)
• Law enforcement agencies, government departments, courts, regulators, auditors, and appointed investigators

What Will Dennison JCB Do When You Apply for Our Products or Services?

Fraud Prevention & Money Laundering

Before providing products or services, Dennison JCB may carry out checks to prevent fraud and money laundering and to verify your identity. These checks may be conducted via our credit risk management partners.

We, along with fraud prevention agencies, may also enable law enforcement to access and use your personal data to detect, investigate, and prevent crime.

Fraud prevention agencies may retain your data for varying periods. If you are identified as a fraud or money laundering risk, your data may be held for up to six years.

Automated Decisions

Our credit risk management partners may use automated decision-making systems to assess your application and verify your identity. You may be flagged as a risk if:

• Your behaviour matches known fraud or money laundering patterns
• Your information is inconsistent with previous submissions
• You appear to have concealed your identity

You have rights regarding automated decisions. Please contact our Data Protection Officer for more information.

Consequences of Processing

If you are deemed a fraud or money laundering risk, Dennison JCB may refuse or withdraw products or services. A record of this may be retained by fraud prevention agencies and could affect your ability to obtain services, finance, or employment elsewhere.

Credit Records – Credit Reference Agencies

When reviewing your application, Dennison JCB may search your credit record and those of any partners, officers, or beneficial owners via credit reference and fraud prevention agencies.

These agencies may already link your data to others with whom you have a financial association. All linked data may be considered during the application process. Please ensure all parties are informed before applying.

Regardless of the outcome, a record of the search will appear on your credit file. Multiple applications in a short period may affect your credit rating.

Credit reference agencies may link your records with those of financial associates, including previous names. These links remain until you or your associate request their removal and the agency agrees.

Agencies may provide us with:

• Credit history and application data
• Account conduct and business account details
• Fraud prevention information
• Public records (e.g. CCJs, bankruptcies, electoral roll)

For more details, visit Equifax’s CRAIN notice.

We and our partners process this data based on legitimate interest and contractual necessity to prevent fraud, verify identity, and comply with legal obligations.

Where We Store Your Information

All personal data is stored on secure servers operated by Dennison JCB or our third-party service providers.

How Long We Keep Your Information

Dennison JCB retains your personal data:

• For the duration of our contractual relationship and 5 years thereafter
• For 5 years from the date of record if not linked to a machine purchase
• SalesMaster quotes are retained for 12 months from the date of quotation

We may retain data longer if required for legal, regulatory, or technical reasons.

Data Transfers

Dennison JCB does not transfer your data outside the European Economic Area (EEA). If fraud prevention agencies do, they are required to ensure adequate protection standards.

Cookies

Dennison JCB does not track cookie data.

Your Rights

You have the following rights regarding your personal data processed by Dennison JCB:

• Access – Request a copy of your data in a structured, machine-readable format
• Object – Object to processing for direct marketing
• Rectification – Request correction of inaccurate data
• Erasure – Request deletion of data processed with your consent

You may opt out of marketing or change your preferences at any time. We will only send marketing if we have your consent or a legitimate interest that does not override your rights.

To manage your preferences, follow the instructions in our communications or contact us at:

Post: Marketing Department, Dennison JCB, 8 Ballyhartfield Road, Templepatrick, BT39 0RB
Email: marketing@dennisons.co.uk

You may also opt out of us sharing your data with third parties listed above.

To exercise your rights, contact our Data Protection Officer using the details above.

If you have concerns about how Dennison JCB handles your data, please contact us. You also have the right to lodge a complaint with the UK Information Commissioner’s Office: https://ico.org.uk/concerns/

Changes to Our Privacy Policy

Dennison JCB reserves the right to revise this privacy policy at any time. Please check back regularly for updates.

Cookies Policy

Use of Cookies

To make this site work properly and function better, Dennison JCB places small data files called cookies on your device. Some cookies are essential for the site to operate, while others help us collect anonymous data to improve performance and user experience.

By using our site, you agree to the placement and access of these cookies on your device. If you do not consent, please adjust your browser settings as outlined below. Otherwise, we will assume you are happy to continue.

What Is a Cookie?

Cookies are small text files stored on your computer that collect standard internet log and visitor behaviour information. They help tailor web pages to your preferences and compile statistical reports on site activity.

Cookies may be:

• Session cookies – deleted when you close your browser
• Persistent cookies – remain until deleted manually or by your browser

Some cookies are linked to your account (e.g. email address), while others are anonymous.

Why We Use Cookies

Dennison JCB uses cookies to:

• Record visitor preferences
• Support the order process
• Optimise site navigation and design
• Track useful pages and interactions
• Manage shopping cart and wishlist functions
• Improve site performance and user experience

We do not use cookies to track your activity across the internet or store personal data without consent.

Acceptance of Cookies

When you first visit our site, you’ll see a message about cookie use. By accepting, closing the message, or continuing to browse, you agree to our use of cookies as described.

Most browsers allow you to control cookies, including blocking or deleting them. However, restricting cookies may affect site functionality. Learn more at www.allaboutcookies.org and www.youronlinechoices.eu.

Types of Cookies We Use

Opt-In Cookie

Records your acceptance of cookie use and checks if your browser allows cookies.

Strictly Necessary Cookies

Required for core site functions, such as secure content posting and service access. These expire when you close your browser.

Analytical or Performance Cookies

Used to count visitors, track site usage, and measure page performance. Data is anonymous and helps us improve the site. Includes cookies from Google Analytics, Visual Website Optimiser, and HotJar. Some may remain for 24 hours to 2 years.

Functionality or Customisation Cookies

Recognise returning visitors and remember preferences (e.g. language or region). These may persist for 24 hours to 2 years.

Targeting Cookies

Track pages visited and links followed to tailor advertising and site content to your interests. May link to previously submitted personal data (e.g. brochure requests) via cookies like Pardot. These may persist for 24 hours to 5 years.

Third-Party Cookies

Used by platforms like AddThis, Facebook, YouTube, Google, and Bing for social sharing, analytics, and targeted advertising. These cookies are managed by third parties, and Dennison JCB does not control their data use. Please refer to their privacy policies for more information.

General

We may update this policy from time to time. Please check back regularly for changes.